The art of selling ideas is slowly sipping into my veins...
Talking to the gurus when shit hits the fan, always helps OR else at this point in time, I would be on my way to Mexico to consume endless amounts of pork or party with the pigs
Than live without a job in a country trying to reduce the lengthy recession period by reducing repo rates every month, which to me will result in more shit than they expect..
Oh well, back to the crappy story of my life. I followed up on a press release with a junior producer at a television station, who then let me down. When it hit me that I was fugged, no television interviews for the client, 2 days before their function, I called the Exec Producer - who granted me the interview in one call, well after a bit of words on how insulted he felt that I would only go to him as the last option.
This kids, has made me realise that as a publicist:
1. Always send your press realease to the top guys, those still on the ground, still making coffee and travelling to work by bus though they try to look as if they drive Jaguars will ony try to sell your story from either a wrong angle or a shitty angle and the senior reporters, editors and producers chuck it into the chamber and flush it away. Oops, it actually isn't crappy - just fell into the wrong hands.
2. Always follow up on your press releases the day after sending them before they are deleted or before you are asked to send them again and again.
3. Always follow up with a phone call not email. Trust me on this. Sometimes email is the Devil in the PR world. It can only fuck up things for you. Do not get me wrong, I am not technology-bashing here, but honestly those journalists receive a hundred emails everyday - what's so special about yours? Exactly!
4. Towards the date of their function, clients will rub you up the wrong way. In a big way! Not on purpose but because they are under pressure. They want everything to go well. These are moments when one would rather sit in a room with Gordon Brown, Bush and Mugabe and listen to them try to have a decent conversation - well as long as the room is weapon-free.
From now, I am hunting the right people, those are the ones I will talk to and I will stay away from procrastination(hopefully).
